With other available sources, people are getting their news from the internet and television leaving folks questioning the future of print publications. Consequently, a steady decline in print circulation and drop in advertising revenue are taking a toll on print newspapers.
Despite a strong history in communities, a lack in circulation has led some newspapers to go defunct. Such is the case with the Rocky Mountain News, a Colorado newspaper that ran for 150 years. Along with a growing number of publications, a decline in print newspaper readers resulted in this one time fixture to go under as well.
However, that isn’t the case for the Honolulu Star Advertiser. The Honolulu Advertiser and the Honolulu-Star Bulletin were separate newspapers but in 2010, the papers merged, creating the Honolulu Star Advertiser. Circulation of the Star Advertiser has grown since the papers combined.
Honolulu Star Advertiser Vice President Dave William, in an email, said that the future for print is a “strong, print product, complemented by strong digital offerings in all platforms: mobile, tablet, and PC.”
“Print advertising has a very positive future as long it continues to sustain quality content and is relentless in partnering with businesses and is relevant in the community that it serves,” William continued in an email. “The death of newspapers has been predicted before; radio, then TV, and now the internet. The difference with the internet is that anyone can publish content, but the newspaper still owns the brand that stands for quality. That print brand paves the way for the newspaper to be successful in the digital world.”
According to the Star Advertiser, more than 521,342 adults read the Honolulu Star Advertiser in a typical week.
Less than 10 percent under the age of 30 have read print newspapers according to Pew Research Center. In comparison, 50 percent of adults over the age of 65 have read a newspaper. Mainly adults around the age of 45 read print newspapers; they make up 39 percent of the population. Thirty-six percent of people between the ages of 45 and 64 read print newspapers. Only six percent of people between the ages of 18 and 24 read print newspapers.
Following the Pew Research Center’s findings for its age group, few Rams admit to reading newspapers at all.
“I read the Sunday newspaper but I get most of my news from the tv,” sophomore Micheale Forsythe said. “I don’t really read the newspaper because I really don’t have time for it.”
People over the age of 66 read newspapers frequently, their readership makes up 38 percent of total newspaper readers. More adults, especially those from older generations, read newspapers than those in younger generations.
“I read the newspaper daily but I mostly get my news online,” social studies teacher William Sankey said. “I read breaking news, local news, and current events. I think over the last decade due to the accessibility of the internet newspaper readership has gone down.”
Although newspaper readership has declined, with the rise of internet and television, newspapers continue to hang on, with the help of advertisements and its readers.